Kuneva's Star Quality

Today the European Commission made the kind of announcement that we should see much more often. Surely this is a perfect illustration of the kind of work that the Commission should be doing - co-ordination of action by national regulators on a single, focused area of concern to consumers in the Single Market. In this case, it was a simultaneous probe by the regulators into the way online sellers of electronic goods do business with consumers.

Here's what I like about it:

1. It's the Commission showing concrete results for consumers

2. It's the Commission paying attention to enforcement, and not just development, of rules and regulations.

3. It's an example of subsidiarity in action: the Member State regulators take care of their own markets, but the Commission plays a necessary role in co-ordinating the timing to add value. Since e-commerce should be as easy across borders as it is within a country, and since national regulators on their own would be unlikely ever to provide pan-European results, the Commission has done something that could only be done at European level, but it has restricted its role to what is necessary.

But I'd be irresponsible not to point out a critical sub-plot here - and hence the title of this post. Commissioner Kuneva is fighting a tough battle to be re-nominated by the Bulgarian government as Commissioner. She has had a much more active summer than many Commissioners, with a high profile visit to Washington under her belt. This press release could not come at a better time; and that can hardly be accidental. It's all part of a big push on the Commissioner's part to convince a reluctant Boyko Borisov that she has the star quality to give Bulgaria the PR boost it needs in Brussels. Come on, Boyko - you know it makes sense.